Wednesday, March 20, 2013

U.S.'s Natural Foods Brand, Bob's Red Mill selling Teff

By De Birhan 
20 March 2013
Teff, Ethiopia's staple food is now widely being sold in the international market via America's grain selling brand, Bob's Red Mill. Bob's Red Mill Natural Foods of MilwaukieOregonUnited States is now selling 6.50 lbs (2.948350405 kilograms) of Teff for $22.63.  The Brand's ad for Teff released yesterday introduced the 
cereal as such,
Join Bob Moore on an exciting whole grain adventure as he explores the grains that nourished the world's greatest ancient civilizations! Teff originated in Africa thousands of years ago, it has long been an important food in Ethiopia. It is an excellent source of iron and also provides fiber, protein and calcium. Bob's Red Mill Whole Grain Teff is lab tested for gluten-free purity.
Founded in 1978,  Bob's Red Mill Natural Foods produces natural and organic milled grain products in North America and brands itself as the "nation's leading miller of diverse whole-grain foods."  It produces over 400 products. According to the Mill, Teff can used for recipes such as Lemon Poppyseed Cake, Carob Cookies, pudding  and burgers. 

Watch Bob advertising Teff below,